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Book Title:Marketing research; analysis and measurement
EAN/ISBN:9780070840102
Author:Peter M Chisnall
Ebook ID:127204
Publisher:McGraw-Hill
Number Of Pages:308
Available Format:PDF/EPUB/Mobi

File: Marketing research analysis and measurement.PDF
Size: 25 MB

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Covers basics of marketing reseearach ... Marketing Research Design 1. Marketing Research Design
Overview
. Conjoint analysis is statistical technique used market research determine how people value different attributes (feature, function, benefits) make up .... Marketing research, including problem definition, research design, data types and sources, sampling plan, data collection, data analysis, and reporting of results.. Experian Marketing Services unites customer identity, targeting & cross-channel solutions into single marketing platform, improving return investment.. To demonstrate text is public domain, or is already under license suitable Wikipedia, click "Show".. Title: Conjoint Analysis Marketing: New Developments with Implications Research and Practice Created Date: 20160801100859Z.

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